Signal · Gold Coast Specimen 0601 28°S · 153°E Est. Gold Coast, Australia

Saturday

A sports and adventure label from the Gold Coast. Cut like a getaway car, loud like an encore, and not entirely from around here.

Scan to reveal Shop the tees
Front view of the white Alley Tee: Alley the Tide-Glider, a navy alien-otter with gold-rimmed eyes and a floating gold ring, printed on the chest above the gold Saturday wordmark, with a small QR on the sleeve
Saturday Original 001 · Scan to reveal

Meet Alley.

A Tide-Glider who rides snow at dawn and surf at dusk. Every Saturday piece carries a small QR code. Scan the shirt and Alley shows up.

Scan to revealThe Alley Tee

Printed on demand · Coming soon · Read the lore

Chapter 01 · The Arrival

He came for the waves. Stayed for the weekend.

Nobody saw the landing. Somewhere off the Gold Coast at first light the water went glassy, the sky went gold, and something tall and impeccably dressed walked out of the swell like it had a reservation.

Saturday is what he left behind: a label for blokes who would rather be remembered than recognised. Pressed, never stressed. Front row, never front desk.

  • No.1

    Tailored

    Clean lines, heavy cotton. Move like you've got somewhere better to be. You do.

  • No.2

    Loud

    Strut first, soundcheck later. Tattoo-flash art, gold on navy, zero apologies.

  • No.3

    Otherworldly

    Holographic by nature, local by choice. Visiting from somewhere cooler than you.

Field report · 008● Sighted The 008 Tee: a navy tee printed with the tuxedoed alien holding a surfboard and gold microphone on tattoo-style waves
Interlude

It's not a day.
It's a question.

Blue above, gold below, a thin line of teal where they argue. That's the whole brief. Saturday? Always. The only answer worth giving is yes.

Chapter 02 · Multi-terrain

Ocean below. Sky above. You in between.

Beach to snow, salt to powder. One wardrobe, two elevations, zero costume changes.

Tattoo-style art of the tuxedoed Saturday alien with a surfboard and microphone beside giant waves and a flying saucer
Sea level · Saltwater

Surf

Dawn patrol, glassy sets, a board under one arm and attitude under the other. Paddle out like the ocean owes you money.

First lightPoint breaksSalt hair
Altitude · Powder

Ski

Same swagger, thinner air. Gold Coast warmth, taken to the cold side of the planet and worn like it was always the plan.

First chairFresh tracksAprès

Where the surf meets the sky

Chapter 03 · Saturday AR Experience

Summon the hologram.

Our alien doesn't do photos. He does appearances. Beam him onto this page, give him a spin, then, on your phone, put him in your living room. No app. Just vibes.

On a phone, tap View in your space once he's here. On desktop you can drag to spin him.

Specimen 0601○ Dormant
Saturday AR Experience

Scan it. Summon the hologram.

Point your phone camera at the code. The Saturday AR Experience opens in your browser and the alien beams into your room, floating, dancing, life-size-ish. No app. Just vibes.

  1. Scan the code with your iPhone or Android camera.
  2. Tap "View in your space" and aim at the floor.
  3. Summon him. Walk around him. He doesn't mind.
Open the AR Experience Shirt mode · beta Make your own QR

Want to wear the code? The 008 QR Tee carries it in gold on navy. Coming soon.

On desktop? Spin him right here in the hologram viewer, or open the offline copy.

Saturday QR code that opens the Saturday AR Experience at saturdayforthewin.com/ar

Scan · Summon the hologram

saturdayforthewin.com/ar/
Chapter 04 · The Shop

Tees, hoodies, stickers.

Printed on demand when you order. Every piece carries a small Saturday QR: scan it to meet Alley.

✦ Coming soon ✦
QR inside
Front view of a white Saturday tee printed with Alley the Tide-Glider, a navy alien-otter with gold-rimmed eyes and a gold ring, above the gold Saturday wordmark. A small Saturday QR patch sits on the left sleeve.
Alley TeeTide-Glider · WhiteComing soon
QR inside
Front view of a navy Saturday tee printed with the 008 art: a tuxedoed alien in dark shades holding a surfboard and a gold microphone, on tattoo-style waves under a flying saucer. A small Saturday QR patch sits on the left sleeve.
008 TeeThe Agent · NavyComing soon
QR inside
Front view of a navy Saturday tee printed with a large gold QR code with teal corner squares, a tiny alien mark and the Saturday 008 wordmark. A small Saturday QR patch sits on the left sleeve.
008 QR TeeThe Signal · NavyComing soon
QR inside
Front view of a cream heavyweight Saturday hoodie printed with Alley the Tide-Glider above the gold Saturday wordmark, with a small Saturday QR patch near the hem.
Alley HoodieTide-Glider · CreamA$129
QR inside
Front view of a navy heavyweight Saturday hoodie printed with the 008 art, the tuxedo surfer alien with his board and gold mic, with a small Saturday QR patch near the hem.
008 HoodieThe Agent · NavyA$129
 QR inside
The Saturday Holo Sticker Pack on navy linen: five holographic die-cut stickers of Alley, the gold ring, Drop 008 and Saturday Original 001 on a navy backing card with a small QR code.
Holo Sticker PackFive holographic die-cutsA$12
Drop 008 · Free downloads · No catch

Drop 008.

The eighth transmission. Wallpapers, phone backgrounds, digital stickers and a QR maker that summons the hologram. All free, no email needed.

Open Drop 008Make your own QR

Want the real thing? The Holo Sticker Pack is in the shop.

The list

Be first off the ship.

The first Saturday tees land once. Leave your email and you'll hear about it before the rest of the planet does.

You're on the list.

Sit tight. We'll signal when the first tees land.

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